Circular is

the new linear


Something big is happening in Queensland this year.

There is a circular shift underway globally. Here in Queensland we are catalysing this shift by asking, what actions can Queensland take together today to manage the transition to the circular economy of tomorrow that provides all Queenslanders with an advantage?

There are opportunities that come with any shift and we are designing for them. Welcome to the Circular Economy Lab.

The shift towards the circular economy

is the economic opportunity

of the century.

With issues of sustainability at the forefront of attention, there is a nationwide push to reform the current way of working to become more symbiotic. Circular.

Welcome to the Circular Economy Lab, an experimental and collaborative environment with a mission to accelerate the circular economy in Queensland. 

The Circular Economy Lab is a platform for multi-party innovation where together, we explore emerging opportunities and co-author circular solutions.

The Lab provides the framework for key industry stakeholders to create commercial circular solutions to address entrenched industry challenges and capitalise on emerging opportunities.

Circular design
As we shape options to uncover the optimal commercialisation pathway, we explore circular business models mechanics.
New Business Models
  • Circular supplies
  • Resource recovery
  • Product lifecycle extension
  • Product as a service
  • Sharing economy
  • We evaluate this against
  • the economic, social and
  • environmental impact.

We are testing ideas and exploring opportunities across a range of sectors

Food and Agriculture

The food and agricultural industry can be revolutionised to reduce waste, optimise nutrition, increase provenance and reduce world hunger.

The Built Environment

At least two-thirds of the world's population will live in cities by 2050. This is a circular opportunity for the building and construction industry.

Tourism and Hospitality

We seek new experiences and adventures, but at what cost? How can we extend value and create a more symbiotic system?

Retail Industry

We are rethinking how we interact with the retail environment, from design to distribution.

Advanced Manufacturing

Australia has the unique opportunity to design this industry from the ground with circular principles at its core.

Energy and Resources

We live with great reliance on the provision of energy and resources and must find more circular solutions.


Official Launch

25th February, it begins

Build Understanding

One Day Workshop

Shaping Options

One Day Workshop


One Day Workshop


One Day Workshop

Pitch and Scale

Concepts presented

Meet the designers, the advisors

the participants

Behind the Lab

Backed by the Department of Environment and Science, the Lab is the brainchild of Business Models Inc and Coreo.

The team

The advisory board

You're in good company. This board of advisors has been hand selected and represent circular ambitions both local and internationally.

The board

The change-makers

Industry will lead the change. This cohort of participants is diverse and committed to accelerating the circular economy in Australia.

Stay tuned

Taking the Lab


With its origin in Queensland, the Circular Economy Lab will be introduced to other states overtime to allow for multi-party innovation across all of Australia. Our vision is to see the adoption of a more circular economy across the country. Register your interest below to see the Circular Economy Lab in your state.

New South Wales
South Australia
Northern Territory
Western Australia

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