Good ideas don’t just come out of thin air. They emerge through discussion, collaboration and creating the right environment where all ideas, big or small, can be nurtured. In the ideation phase, ideas are celebrated and pave the way for bigger and bolder realisations. In the two weeks following Workshop 1, the Lab teams had a chance to let their swirling thoughts of circularity marinate and mature before entering Workshop 2.
As the teams stepped into the second full-day workshop, the focus was on ideating solutions to the challenge space defined in the first workshop. In the spirit of designing with the end in mind the teams were posed a number of questions throughout the day including what options they wanted to shape for this new world? And how might they approach solving the challenges for the circular economy? Big questions right…
To begin the day the focus was on getting the creative juices flowing. Each team was tasked with generating as many ideas in alignment with their problem space, vision and ambition as possible.
A waterfall in an airport?
On shore PET processing?
Water as a tradeable commodity?
No idea was off the table.
The Wall of Ideas
Once the teams had their ideas on the table, they were then moved to the wall… making up the Wall of Ideas. In this exercise, teams began to cluster their ideas according to what concepts could be aligned, paying attention to the unusual or unassuming ideas that offered a fresh take on the challenge at hand.
It was no surprise to anyone that when the teams organised the ideas they began to see a story emerging around what could be a really compelling solution. Of course, some teams had more than one option to play with, and it was encouraged at this stage to keep a few options open.
Preparing for Impact
To help analyse their options even further, the teams made choices around which ideas might have the greatest impact on their individual organisations, ranking these on a spectrum of incremental and substantial impact. This gave the teams greater confidence to pursue options that will create a long term value for all stakeholders.
When a circular economy is executed right it can provide value for all stakeholders, it’s genuinely a win-win-win situation. As the teams are progressing through the workshopping process they are discovering that value is in abundance and that collaboration is the key to success.
Shaping options with the Business Model Canvas
After lunch and after the teams narrowed down their top circular ideas it was now time to put them through the bread and butter of any ideation session, the Business Model Canvas. This tool gave our teams the structure they needed to test out their ideas and get a feel for how their value proposition delivers on their promise to the customer. With multiple ideas tabled, the teams were able to select their winning idea to explore further. This was a prelude to the Prototyping phase where Lab teams will delve deeper into their chosen concept and begin to model what this could look like. . Assumptions were tabled and discussed and next steps were listed.
The teams were certainly feeling the pressure by the end of Workshop 2. However, the ideas are becoming tantalisingly real and everyone expressed their enthusiasm to get to the prototyping in Workshop 3 in just over one week’s time.
Stay tuned to see how these ideas develop!